MSI 23
The Mid-Season Invitational (MSI) is an annual international tournament for League of Legends. It takes place in the middle of each year. The 2023 MSI was held in London, and the marketing brand kit was designed with an edgy grunge look inspired by the city.
I was responsible for art directing and collaborating with designers, animators, producers, event creators, merchandise team, and more to create the branding, and marketing assets for the event.
Primary Logo
Secondary Logos
Color
Marketing Assets
Photoshoot
I also had the opportunity to art direct the merchandise photoshoot for MSI 2023. Our goal was to capture the edginess and grunge that was reflected in the brand kit. From the location to the lighting and styling, everything was carefully thought out to create the perfect mood for the photoshoot.
Event photos
